Legal

Cookie policy.

Last updated October 2026.

In short

We count visits to this website without cookies. Google Analytics and Microsoft Clarity, which do use cookies, run only if you choose “I agree”. You can change your choice at any time with , also at the bottom of every page.

What cookies are

Cookies are small text files that a website can save on your computer or phone. Similar technologies, such as your browser’s local storage, are covered by this policy too.

Strictly necessary storage

These are needed for the site to respect your choices, so we do not ask for consent for them. Neither is sent to us. The site and its hosting set no other cookies.

NamePurposeKept for
vcp-consentRemembers your cookie choice. Kept in your browser’s local storage.12 months, or until you change your choice
plausible_ignoreSet only if you opt out of visit counting below. Kept in your browser’s local storage.Until you reverse it

Counting visits without cookies

We use Plausible Analytics to count visits and see which pages are read. Plausible sets no cookies and stores no identifier on your device. It processes the page you visit, the site that referred you, your browser, device type and country. It uses your IP address only to work out your country and a daily-rotating pseudonymous count of visitors; Plausible itself does not store your IP address. It runs on our web provider’s server in the UK, not with an advertising company. Because it uses no cookies, we run it without asking, and you can switch it off for your browser here:

Visit counting is on for this browser.

Analytics cookies, only if you agree

If you choose “I agree”, we also use Google Analytics and Microsoft Clarity, which set the cookies below. If you choose “Only essentials” or close the bar, neither is loaded.

NamePurposeKept for
_gaGoogle Analytics: tells visits from the same browser apart, so we can count visitors.2 years
_ga_<ID>Google Analytics: keeps track of the current visit.2 years
_clckMicrosoft Clarity: recognises returning browsers so visits can be grouped.1 year
_clskMicrosoft Clarity: joins the pages of one visit into a single session.1 day

Microsoft Clarity records how pages are used, such as clicks, scrolling and mouse movement, with all text on the page masked. Google and Microsoft may also set cookies on their own domains under their own policies; Microsoft documents third-party cookies for Clarity. We do not use advertising cookies.

Cloudflare, Google and Microsoft may process this data outside the UK, including in the US.

Changing your mind

Use to see the choice again. If you choose “Only essentials” or close the bar after agreeing, we delete the Google Analytics and Clarity cookies on this site, tell both tools that consent is withdrawn, and reload the page so nothing further is sent. We ask again after 12 months, or sooner if we add a tool or a purpose.

Our website and your data

Like any website, our hosting providers (Cloudflare, and our web provider Macrohat) process your IP address and browser details to deliver and protect the site, without cookies. The logs of Macrohat’s reverse proxy, which sits in front of both the website and the Plausible server, are kept for about five weeks.

Who is responsible

Venture Commodities Partners LLP is responsible for this data (the controller). Macrohat Ltd runs the website and Plausible for us. Google and Microsoft provide Google Analytics and Clarity. Analytics cookies rely on your consent.

How long data is kept

Google Analytics detailed data: 14 months. Clarity recordings: 30 days, with a random sample kept up to 9 months; Clarity heatmaps: up to 9 months. Plausible statistics: until deleted. Server logs: about five weeks.

More information

How we handle personal data more generally, including when you deal with us as a client, is set out in our Privacy Policy (GDPR). This page gives the detail for the website. If you have a question, email info@venturecommodities.com or call +44 (0)20 7736 1417.

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